Cookies policy
Effective Date: August 2025
This Cookie Policy explains how Your Persi Limited (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website at https://www.yourpersi.com/ (and any other associated Persi sites or applications, including any associated Shopify storefronts).
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
1. How Does our Website Use Cookies?
1.1 Our website may place and access certain first party cookies on your computer or device. First party cookies are those placed directly by us and are used only by us. We use cookies to facilitate and improve your experience and navigation of our website and to provide and improve our services. We have carefully chosen these cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
1.2 By using our website, you may also receive certain third party cookies on your computer or device. Third party cookies are those placed by websites and/or parties other than us. Third party cookies are used on our website for analytics, advertising and tech support purposes. For more details, please refer to section 4 below.
1.3 We use the following types of cookie:
1.3.1 Strictly Necessary Cookies
A cookie falls into this category if it is essential to the operation of our website, supporting functions such as logging in to secure areas of our site. These essential cookies are always enabled because our website won’t work properly without them. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website.
1.3.2 Analytics or Performance Cookies
It is important for us to understand how you use our site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics cookies enable us to gather this information, including to recognise and count the number of visitors and to see how visitors move around our site, helping us to improve our site and your experience of it (for example, by ensuring that users are finding what they are looking for easily).
1.3.3 Functionality Cookies
Functionality cookies are used to recognise you when you return to our website. They enable us to provide additional functions to you on our site such as personalisation and remembering your saved preferences (for example, your style quiz answers). Some functionality cookies may also be strictly necessary cookies, but not all necessarily fall into that category.
1.3.4 Targeting Cookies
It is important for us to know when and how often you visit our site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics cookies, this information helps us to better understand you and, in turn, to make our site and advertising more relevant to your interests.
1.3.5 Persistent Cookies
Any of the above types of cookie may be a persistent cookie. Persistent cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit our site.
1.3.6 Session Cookies
Any of the above types of cookie may be a session cookie. Session cookies are temporary and only remain on your computer or device from the point at which you visit our site until you close your browser. Session cookies are deleted when you close your browser.
1.4 For more details of the personal data that we collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.
2. What Cookies Does Our Website Use?
2.1 You can find more information about the individual cookies we use, the purposes for which we use them, whether they are first/third-party cookies, and their duration, in the table below:
| Cookie Name | Purpose / Reason | Third-Party? | Duration |
|---|---|---|---|
| persi_session | Logs a session ID for your specific device to ensure you can use Persi consistently across different retailers as well as tracking when you make purchases we have recommended. Enables us to deliver our service and bill the retailer. | ❌ No (1st party) | 30 days |
| persi_ui_hidden | Stores the user’s preference if they click “Not interested right now” to hide the Persi UI for a better experience. | ❌ No (1st party) | 2 days |
| persi_form_answers | Logs the answers the customer has previously provided to prevent the form from needing to be repopulated on each load when not using account save. | ❌ No (1st party) | 90 days |
| _posthog_session_id / _posthog_* | Anonymous analytics: captures usage behaviour (e.g. clicks, time on task) in anonymous mode. No personal identifiers, IP, or tracking across sessions. | ✅ Yes (PostHog) | Session-based |
2.1 You can find more information about the individual cookies we use, the purposes for which we use them, whether they are first/third-party cookies, and their duration, in the table below:
2.2 Our website uses analytics services provided by PostHog. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our site is used. This, in turn, enables us to improve our site and the services offered through it. You do not have to allow us to use these cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us to continually improve our site, making it a better and more useful experience for you. To opt out of being tracked by PostHog Analytics, simply uncheck the box in our cookie settings and your preference will be saved.
3. Consent and Control
3.1 Before cookies are placed on your computer or device, you will be shown consent message and tick box where you can choose whether to proceed by clicking on the button. By giving your consent to the placing of cookies you are enabling us to provide the best possible experience and service to you. You can also choose to not to proceed. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
3.2 In addition to the controls that we provide, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
3.3 The links below provide instructions on how to control cookies in all mainstream browsers:
3.3.1 Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
3.3.2 Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
3.3.3 Microsoft Edge: https://support.microsoft.com/en-us/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
3.3.4 Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
3.3.5 Safari (iOS): https://support.apple.com/en-gb/guide/deployment/depf7d5714d4/web
3.3.6 Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
3.3.7 Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)
4. Changes to this Cookie Policy
4.1 We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of our website after the changes have been made. You are therefore advised to check this page from time to time.
4.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.
5. Further Information
If you have any questions or concerns about our use of cookies, please contact us at privacy@yourpersi.com.